How to Research Stocks before Venturing into Trading

Conducting stock research allows investors and traders to assess an organization and determine whether it fits their preferences. Also known as fundamental analysis, stock research is a comprehensive approach that allows you to evaluate various factors like a company’s financial details, competition, and leadership team.

Worth mentioning is that stocks are often considered to be long-term investments seeing that they come with various risks. You will need time to withstand the challenges involved and reap from long-term earnings. Investing in stocks is ideal for cash you will not need for the longer term. This article provides stock traders and investors with tips to ease the stock researching process.

Collect Your Stock Research Tools

Begin by assessing the organization’s financial status, also known as quantitative research. This approach starts with collecting various documents that organizations are obligated to file with the SEC (Securities and Exchange Commission) in the US, or regulatory bodies in their country of origin. In the case of US-based companies these documents would include:

· Form 10-Q

This is a quarterly report that outlines financial and operations results.

· Form 10-K

This is an annual statement that comprises core independently audited financial statements. You can evaluate an organization’s balance sheet, its cash management system, expenses, and source of revenue.

If you are pressed for time you can get a summary of the aforementioned financial ratios and fillings from your brokerage company’s website or various major financial news sites. With this information, you can compare an organization’s performance against its competitors to ensure you make an informed investment decision.

Narrow Down Your Focus

These financial records comprise numerous numbers which can easily confuse you. Narrow down on these elements to familiarize yourself with the significant inner operations of an organization. Some of the elements you should know include:

· Revenue

Revenue is the total amount of cash an organization gained with the specified timelines. It comes first in the income statement and is usually known as the top line. Often, revenue is usually classified into non-operating and operating revenue categories. Operating revenue is the most popular seeing that it comes from the organization’s principal business.Nonoperating revenue usually emanates from once-off business operations like the sale of an asset.

Engage in Qualitative Research

Qualitative research provides the technical details of an organization giving you a clearer picture of its prospects and operations. According to experts, investors should invest in companies to own them and not increase their stocks. Investing in stocks means buying a personal portion in an organization. Here are some questions that will help you evaluate companies you want to invest in.

· How does the Organization Generate Money?

Often, a company’s operations will be precise but sometimes they may be not. For example, some fast food firms may generate a significant percentage of their revenue from the sale of franchises. According to experts, investors should invest in reliable companies they understand precisely.

· Is there a Competitive Advantage in the Organization

Assess the organization and try to identify one thing that competitors would have difficulties imitating, eclipsing, or even equaling. That could be its business model, brand, research potential, innovation capability, operational performance, patent ownership, or unique distribution capacity. An organization that can hardly be imitated often has a robust competitive advantage. Other questions include:

  • How excellent is the management?
  • What could possibly go wrong?

Experiment Your Research Context Wise

There are limitless ratios and metrics that both investors and traders can leverage to evaluate an organization’s overall financial status and determine the underlying value of its stock. However, evaluating an organization’s income or revenue only from one year or recent decisions from the management team may generate inadequate results. Before purchasing any stock consider researching and understanding the company and determining factors that make it ideal for a long-term collaboration.

To achieve that context is crucial. For longer-term context research, widely and focus on historical data. Doing so allows you to establish the organization’s resilience over challenging moments, reactions to tough times, and ability to boost performance and give their shareholders value.

Assess the organization’s worth by comparing core ratios above and numbers to other organizations and industry averages within similar or the same sector. An easy strategy to carry out these comparisons would be through the use of research tools available on your broker’s website.


Research is a crucial factor when it comes to investing in the stock trading industry. Leverage these tips to understand a potential company and make informed investment decisions.